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Reducing Unqualified Leads in the New Driver Recruitment Market



Turn more leads into hires, with less time and investment

Can you pick out a bad driver job title? What about the job description? Have you noticed the driver job market start to shift?

If you want to learn a little bit more about all of this, then this is the perfect webinar for you.

We are joined by our friends at Conversion Interactive Agency for an event where we break down unsuccessful job descriptions live, and show your team how to transform them into verbiage that will attract the best candidates.

The best part about all of this? It will save you time and investment down the road if done correctly.

Some of the key takeaways from this event include:

  • Why there's been an uptick with unqualified applicants?
  • The good, the bad, and the ugly of job titles.
  • What drivers really want to see in a job description

Enjoy this presentation from FATj’s Corey Wagner, of the Enterprise Client Engagement Team, and Conversion Interactive Agency's Priscilla Peters, VP, Marketing & Training. Our teams will review insights from internal data and experiences with our customers to help you prepare for your next recruitment campaign.

View On-Demand


About Our Speakers

Corey Wagner

Enterprise Client Engagement, FATj.com
Having evolved both a legacy firm and a Madison Avenue marketing agency into digital leaders in their space, Corey joined FATj in 2018 to further their techniques in recruitment advertising - principally in the trucking and logistics vertical.
Now with over 9 years of experience primarily in paid search (SEM) and paid social (SMM), Corey is responsible for the planning, measurement, and optimization of over 200 campaigns on a monthly basis.

Priscilla Peters

VP, Marketing & Training, Conversion Interactive Agency

Priscilla has over 20 years of experience in the transportation industry, specializing in driver recruiting, retention, marketing, advertising, communications, and training. Currently, Priscilla is the Vice President of Marketing & Training for Conversion Interactive Agency, the leading driver recruiting and retention agency in the trucking industry.

She speaks nationally for organizations on topics relating to driver recruiting and retention, and she brings insight and first-hand experience on how motor carriers should think differently when it comes to recruiting and retention.

Priscilla has experience working for both a large motor carrier handling their internal driver advertising and marketing, and also experience with the leading advertising agency in the market. She earned her Bachelor of Arts degree in Mass Communications and Speech Communications from Ouachita Baptist University.


To learn more about Priscilla and Conversion Interactive Agency, get in contact at conversionia.com.