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Choosing the Right Social Media Strategy to Reach Drivers


Now available on-demand!



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What are you doing on social media?

Your company is probably already using social media, but are you doing everything you can with this valuable channel? Choosing the right strategy can have an immediate and lasting impact in helping you meet your recruiting goals. That's why we’ve partnered with our good friends at Bayard Advertising to take a deep dive into the most influential organic and paid social media tactics that you can implement today.

We surveyed hundreds of commercial truck drivers to find out what content they respond best to on these channels. During our November 19 webinar, we will explore these results, along with aggregated data from the hundreds of social campaigns we’ve executed for our clients’ diverse recruitment needs.

Some of the key takeaways our team will be reviewing include:
- Where should you spend most of your SMM efforts
- How paid and organic strategies can serve different objectives
- What content drivers want to see from your company
- Positive impacts a proper social media strategy has had for trucking companies

Join Zach Schultz, of FATj's Digital Marketing Team, along with Bayard Advertising’s, Greg Parker, VP of Client Services, and Alexandra Anema, Social Media Director, as we cover what your team can do to more effectively reach drivers on social media.


About Our Speakers

Zach Schultz

Digital Marketing Analyst, FATj.com
With over three years of experience primarily in paid search (SEM) and paid social (SMM), Zach is responsible for the planning, measurement, and optimization of over 200 campaigns every month. Zach joined FATj in 2018 to grow and optimize digital campaigns for clients in the transportation industry.

His background within client services in the finance industry prepared him for the problem-solving abilities and intuition required to run successful recruitment advertising campaigns. Since joining the FATj team, Zach has heavily contributed to the exponential growth of customer campaigns' across the trucking and logistics industries.

Greg Parker

VP, Client Services, Bayard Advertising
With over 15 of experience in transportation recruitment marketing managing key client relationships and a large team, Greg has worked with some biggest trucking companies in the industry. He is committed to getting results, and ensuring all expectations are met and exceeded. 
Greg has an unmatched dedication to client service, and the ability to lead and inspire teams to achieve their goals. Greg has a wealth of experience with trucking recruitment and will be able to use that to inform your business and all of Bayard's recommendations.  

Alexandra Anema

Social Media Director, Bayard Advertising

Alexandra joined Bayard Advertising 5 years ago, bringing 12+ years of Social Media experience to Bayard's clients. She works across all of Bayard's client verticals developing paid media + content strategy and providing consultative solutions for our clients.

Alex works to constantly refine Bayard's social recruitment offerings by developing new products and guaranteeing we're always on the cutting edge within the dynamic social environment. Also: she's obsessed with her dogs, Stella and Walter and runs a 5k every day, vene in the Denver snow.