Q&A: Reducing Unqualified Leads in the New Driver Recruitment Market
On September 23, FATj's Corey Wagner, was joined by Conversion Interactive Agency's Priscilla...
When Cassandra Ridder joined Pacific Shipping & Trucking as the Recruiting Manager in March of 2019, it was her first time working in recruiting. However, she already had years of experience in the transportation industry, bringing on drivers that matched company standards, ”I’ve been in transportation for five years. I was in risk management and safety at my previous employer.” Because safety departments often manage new driver recruitment at trucking companies, she had a smooth transition to her new role. As the Recruiting Manager at Pacific Shipping & Trucking, Cassandra works to fill driver seats for refrigerated freight and container shipping driving, ensuring that the candidates have the proper licensure and endorsements for their roles.
Cassandra managed the full hiring cycle for Pacific Shipping & Trucking, from pre-hire candidate sourcing post-hire onboarding. On an average day, her responsibilities included posting jobs, checking her Tenstreet ATS for new candidates, interviewing applicants, conducting drug and fitness testing, collecting new hire paperwork, and onboarding drivers. Naturally, this leaves her with little time to seek out and connect with new driver candidates.
When Cassandra joined, Pacific Shipping & Trucking was already using a platform to try to find drivers. However, she noticed a lack of quality in their applicants, “[The platform] takes information from these drivers and shoots them to all of their companies, so everybody would get the same leads… You never got a call back. If [drivers] did answer, they said that they got over 100 calls today and they weren’t interested. It was just a waste of money.” After her negative experience with that platform, she began posting jobs to Indeed but experienced a low application volume.
By the time that a sales rep from FATj contacted her, she was eager to try a new tool to find drivers. She decided she’d try out the platform and after working with FATj for a month, she saw an immediate change, “Every single person that I’ve called actually answers and already know about the company. They are true direct leads.” In addition to driver responsiveness, she also noticed an improvement in the quality of applicants she got from FATj, “The quality of drivers is much better as well, they seem to have better work history.” She now uses only FATj and Facebook to find drivers and has all her seats filled.
“Every single person that I’ve called from FATj actually answers and already knows about the company. They are true direct leads.” – Cassandra Ridder
Since using FATj, Pacific Shipping & Trucking’s recruitment process has gone from disorganized and time-consuming to streamlined and efficient. Cassandra uses FATj’s client portal to track applicants, which helps her when her application volume slows down, “If I am having a couple of slow days, then I’m able to go back and touch base with a couple of those [applicants] that I’ve talked to in the past.” Plus, both the sales and client engagement teams at FATj have been easily accessible to Cassandra and available to make changes to her job postings as needed.
Cassandra shared that she would recommend FATj. com to other trucking recruiters. In fact, when she has a great candidate apply but no open role, she does her best to connect them to other carriers who are seeking drivers. Since she brought on FATj, there's been no looking back since. “FATj has exceeded my expectations for sure.”