Q&A: Reducing Unqualified Leads in the New Driver Recruitment Market
On September 23, FATj's Corey Wagner, was joined by Conversion Interactive Agency's Priscilla...
Midwest Logistics Systems is based out of Celina, Ohio, and has made a name for itself through hauling parts for major auto manufacturers. Prior to using FATj.com, their recruitment efforts largely relied on traditional recruitment methods, such as newspaper ads, billboards, flyers, and radio ads. While the company still recruits new drivers with those methods, since beginning a partnership with FATj.com in October 2018, they have continued to expand their reach and improve internal processes that have grown the business.
While Midwest Logistics Systems was founded and began its business in Celina, OH almost 30 years ago, the company has been able to expand its business tremendously since then. Their drivers are running on a 24-hour clock, while still ensuring they are within the legal limits. These hardworking efforts along with an influx of newly qualified drivers have contributed to a constantly growing business. Their sales team is always looking for more runs for more drivers and business. Since starting with FATj.com, some of their smaller regions have reaped the benefits of having more qualified drivers looking to work with Midwest Logistics Systems. In Kentucky and Alabama, Kelly has seen up to a 400% increase in drivers. As of December 2019, Midwest Logistics Systems boasts over 1,500 drivers powering their fleet and moving the business forward.
Increase in qualified drivers
Drivers powering their fleet
One of the benefits of FATj.com for Kelly has been the addition of fully managed Facebook campaigns. Kelly says, “My process has totally changed for the better.” With her Customer Success Manager available throughout the day, she has been able to make quick updates to their campaign to allocate budget where their hiring managers are feeling the need.
“The way the FATj Facebook campaigns work for us is great, and I love it.” – Kelly Varnes
Facebook campaigns have also made it easier to pick out drivers in different locations. With the FATj.com in-house team of recruitment marketing experts, they are able to pinpoint the locations and demographics of the qualified drivers needed at any given time. Kelly also leverages daily emails she is sent by her Customer Success Manager. She says, “The daily email that Alyssa sends me with the drivers that applied from the Facebook campaign is wonderful.” These easy to read lists of applicants have made it easier for Kelly to decide who is a good fit for their company and who is not.
Since using FATj.com, there has been a surge in the number of new drivers she talks to every day, so now Kelly focuses on ensuring applicants are qualified and seems like they want to stay at the company for the long term.
“FATJ.com is easy to work with, and there is always someone there to help.” – Kelly Varnes
After Kelly hears back from a driver and decides if they will be a good fit for the company, she passes them along to hiring managers at one of Midwest Logistics Systems’ multiple terminals. Getting in contact with new applicants has been successful for Kelly as well. She says, “The applicants come over live,” so they are easy to get in contact with for long-application completion or interviews. FATj.com has made picking out those qualified candidates easier, with new applications delivered straight to Kelly’s inbox, and an optional client portal in case she ever wants to see all new applicants in one place.
Midwest Logistics Systems leverages both FATj.com’s responsive fully-managed-services along with new recruitment channels to streamline their recruitment processes and drive their business forward.