Q&A: Reducing Unqualified Leads in the New Driver Recruitment Market
On September 23, FATj's Corey Wagner, was joined by Conversion Interactive Agency's Priscilla...
Since Doug Domanchuk's time serving in the armed forces, he’s prided himself on upholding high standards of safety and service for himself and his team. That’s why when he was offered his current role as the Director of Safety and Risk Management at Escot Bus Lines four years ago, Doug knew his expertise would align perfectly. “There was a learning curve at first but nothing that I couldn’t transfer my knowledge over to.” In his current position, he manages everything from OSHA compliance and safety regulations to driver permitting and insurance.
Beyond maintaining Escot Bus Lines’ spotless safety reputation, one of his key responsibilities is to bring on new drivers for their fleet. Working with the company’s Director of HR, Doug researches and evaluates new avenues for recruiting drivers.
One of the benefits of FATj.com for Kelly has been the addition of fully managed Facebook campaigns. Kelly says, “My process has totally changed for the better.” With her Customer Success Manager available throughout the day, she has been able to make quick updates to their campaign to allocate budget where their hiring managers are feeling the need.
“I can’t explain enough how amazed I was with the service. I looked at a 7-week graph of our applications and saw that we had over 250 applicants in that time!” – Doug Domanchuk
The results from the first couple of months blew past Doug’s expectations. Whereas previous job boards and posting sites were getting very little response, FATj.com provided Escot Bus Lines an application volume he never knew they could have. “I can’t explain enough how amazed I was with the service. I looked at a 7-week graph of our applications and saw that we had over 250 applicants in that time!”
In addition to an increase in applicant volume from FATj.com, Doug also saw an increase in applicant quality. He believes this improvement was due to two distinct factors of the platform. First, unlike other bulk job boards, FATj.com allows Doug to shift his hiring focus as needed by adjusting geotargeting, application requirements, and job type with a single call to the FATj.com team. “FATj.com streamlined the whole hiring process, we can call within minutes and make a change.” Plus, the platform’s “pre-screening” application feature allows Doug’s team to only spend time contacting the top qualified candidates.
FATj.com’s job advertising campaigns performed so well that Doug shared that Escot Bus Lines finally began to achieve their hiring goals. “We went from struggling continuously with driver recruitment to it becoming an afterthought with FATj.com.”
Doug views bus drivers as similar to airline pilots: they require specific certifications and endorsements, they are responsible for the transportation of people, and they must employ high customer service skills. However, with such a low candidate volume before using FATj.com, Doug feared that Escot Bus Lines may have to lower their driver standards. “If you don’t have enough drivers to cover, you may have to compromise your standards to fill the team which is something I’m totally against.”
“I can’t say enough how much it’s changed. FATj.com has revolutionized our driver recruitment.” - Doug Domanchuk
Since working with FATj.com, Doug has a much wider pool of candidates to choose from, which allows him to be more selective. Instead of rushing to fill an open position, Doug can target more well-rounded drivers that understand the entire business of driving a bus without compromising Escot Bus Lines’ high standards. “I can’t say enough how much it’s changed. FATj.com has revolutionized our driver recruitment.”