As we explored in our last blog post, job ad structure can play a big part in successful driver recruitment efforts. Another important factor is the actual content of your job ad. In other words, what types of positions are you hiring for? What do you offer your drivers when it comes to accommodating their lifestyle and needs?
Our Ear to the Ground
At FindaTruckerJob we have a dedicated team that spends their entire day speaking directly to job-seeking drivers. This team’s unique role gives us the opportunity to gather direct insights about what drivers are looking for and how to best attract them. This information is then able to be used to help our Account Managers keep our clients up to date on the best ways to stay competitive within the constantly changing market.
This week we took a more targeted approach and asked a sample of 250 drivers the same question:
“What is more important to you, competitive pay or home time?”
A surprising 74% of respondents said that home time was their priority. Some even went on to say that they would accept a lower salary if it meant a local route with better home time.
How Priorities Have Changed
Industry standard in the past has been that OTR drivers spend weeks on the road but will command the highest salary. Regional drivers will stay within one area, usually getting to go home for the weekends. Local drivers stay in-state and can generally come home each night, but are paid the least.
In recent years carriers across the country have been implementing pay hikes to address the tight labor market and improve retention. It is clear that competitive salary can help attract drivers to a position and keep them in it. As a result of this, the gap in salary between local and over the road positions is beginning to close. Drivers are realizing that they can find a position within the pay range they need without sacrificing time spent at home with their families. The idea of maintaining a work-life balance has also become a top priority for many people since the start of the COVID-19 pandemic and truck drivers are no exception.
What This Means For Employers
The fact that local driver positions are the easiest to fill is no news to fleet owners or driver recruiters. The important takeaway here is what we can do with that information. Some trucking companies have begun adjusting routes to allow for more regional options, if they are able. Some companies are incentivizing candidates with sign on bonuses and employee referral programs. We are even seeing some employers upgrading their equipment, covering the costs of motel stays and making other accommodations to ensure their drivers are comfortable on the road. These efforts all stand out to potential candidates looking into what a company has to offer, as well as making sure that drivers who are currently with your company feel valued enough to stay.
With the limited number of candidates in the hiring pool, drivers know full well how in demand they are and how picky they are able to be when it comes to applying for a role. Attracting the attention of drivers in today’s job market requires a solid understanding of what potential candidates are looking for out of their next job.
Stay tuned for more insights from our team’s direct conversations with drivers in the future!