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3 min read

Losing Applicants? Think About Mobile Short Forms

By Connor Zazzo on Feb 4, 2020 11:31:48 AM

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It takes more setup and time than one would think to get job seekers to click on your application, but that’s only the beginning of the process. Not everyone who starts a job application will complete it, and some of those users that bounce off your job description may be your star candidates.

There are a lot of factors that contribute to whether someone gets to the end of a job application. Sometimes the candidate feels that they’re not qualified or not a good fit for the company. More often, however, the problem is the application itself.

At least 60 percent of the time, people give up on job applications because they’re too long or complex. If you’re demanding more of your applicants than is necessary, you might be driving them away—especially if they’re on mobile.

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According to Glassdoor, trucking has the third-highest share of mobile job applicants, just behind package handling and restaurant management at 74 percent. Three out of every four candidates are filling out your application on their phones. It makes sense, especially when you consider that most applicants are working and on the road—nowhere near a computer.

At FATj, we’ve found that the percentage of mobile job applicants in the industry is even higher—above 80 percent, to be specific. If applicants have trouble filling out your application on their phones, they’ll go somewhere else.

Keep your audience in mind and make sure that their favorite method of job searching works for them. After all, who’s going to work for a trucking company that doesn’t understand the trucker lifestyle?

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Creating the Mobile-Responsive Application

Research from Appcast has shown that when a company uses short forms that take 5 minutes or less to finish, its application completion rate is 300 percent higher. In the trucking industry, where the driver shortage is estimated at more than 60,000 drivers and rising, that increase in candidate numbers makes all the difference.

It’s difficult to create mobile-optimized job applications, especially because browsers are constantly updating and changing their formatting. In addition, there are a wide variety of screen sizes to test for. Is your audience applying for your job from a phone, a tablet, or their desktop? Maybe you haven't looked into that yet, If you want to be sure that your application is mobile-friendly, you have to test it yourself regularly.

Here are the top three things to look for:

  1. Is the font readable? Is it big enough on the mobile screen?
  2. Is your job application easy to navigate via touchscreen—can you easily click on text boxes, checkboxes, and buttons without making a mistake or clicking the wrong field?
  3. Is your job application form recognizable as your brand, or does it look like a generic application? If it looks too generic, consider adding a logo or changing the colors to be more engaging for applicants.

Above all, pay attention to your experience with the user interface. If you have trouble getting to the end of the application, your top-choice hires will struggle even more.

Count On the Pros

At FATj, CDL recruitment is what we do. We keep our site optimized for mobile so that whenever candidates apply with one of our client companies, they can move through the process easily no matter what kind of device they're using. You can learn more about other best practices from our team in our ultimate guide for driver recruitment.

Want in? Reach out to us today to schedule a free recruitment consultation. We will help you to improve your CDL driver application conversion rates, filling more jobs and reducing your number of open seats.

Connor Zazzo

Written by Connor Zazzo

Connor is the Marketing Manager for FATj.com, focused on providing valuable insights to help drive forward the hiring efforts of recruitment teams across the country. Interested in reaching out to Connor to learn more about FATj.com? Connect with him on LinkedIn!